PriceAdvantage, a fuel price management and price execution software company and division of Skyline Products, announced that UK-based EG Group has selected PriceAdvantage software to execute their fuel pricing strategies among their newly acquired Kroger convenience stores: Quik Stop, Kwik Shop, Loaf ‘N Jug, Turkey Hill, and Tom Thumb.

“Price Advantage has supported EG group in UK –creating functionality to meet unique pricing processes,” shared Chip Stadjuhar, President and CEO of Skyline Products. “We are proud to now support their fuel marketing efforts here in the U.S. and are exciting to watch the EG Group implement their unique and innovative business model across their newly acquired stores.”

Utilizing pre-built integrations with NCR Radiant and PDI, PriceAdvantage was installed and running amongst more than 700 U.S. stores in just weeks. The easy-to-use, intuitive pricing system allowed Quik Stop, Kwik Shop, Loaf ‘N Jug, Turkey Hill, and Tom Thumb fuel pricing analysts to immediately establish new fuel prices and push those prices to the POS, pumps, and price signs with just one click. In addition, EG Group can now centralize pricing strategies – allowing regional pricing analysts to “manage by exception” and only spend time on stores/districts where proposed price changes fall outside of established pricing rules.

“The PriceAdvantage team responded very quickly to help integrate the fuel pricing at our newly acquired Kroger stores into EG Group’s PriceAdvantage network,” shared Javed Rashid Patel, EG Group Head of Fuel Pricing. “This partner approach is very much appreciated – it means there is one less thing to worry about as we move into the U.S. market. What also makes PriceAdvantage unique is the ability to push prices all the way to the pole – something that is critical to our operations.’

To learn how PriceAdvantage can help your fuel marketing team, Request a PriceAdvantage software demo.