Customers at participating Shell-branded fuel stations across the United States will be able to redeem rewards points in real-time directly at the pump through a joint initiative between Excentus, a leading loyalty marketing and technology firm recently acquired by PDI Software, and FIS™ (NYSE: FIS), a global leader in financial services technology.
More than 23 million customers can participate in the growing FIS Premium Payback redemption network, which links thousands of retail point-of-sale locations with customer card rewards programs. The program, which complements existing retailer rewards programs, helps merchants and retailers increase traffic, grow revenue, and enhance customer engagement and loyalty.
“We are excited to partner with FIS to offer its Premium Payback program at Shell-branded fuel stations,” said Brian Jefferson, SVP, Business Development, Excentus. “With a single swipe of a payment card, FIS Loyalty program customers will be able to turn their points into savings on quality Shell fuel, delivering real-time value at the pump, while encouraging future visits.”
“With its real-time redemption capabilities and broad network of participating rewards programs, FIS Premium Payback helps retailers like Shell differentiate themselves at point-of-sale and drive return business,” said Bruce Lowthers, chief operating officer, Integrated Payment Solutions, FIS. “We look forward to working with Excentus to roll out this exciting initiative.”