Allied Brand Capital, a leader in equipment financing to the retail petroleum industry, is offering financing incentives from as low as zero percent to VP Racing Fuels dealers seeking to upgrade their fuel dispensers and payment technologies to meet new EMV payment standards.

VP Racing Fuels branded dealers benefit from 24- to 60-month financing terms and attractive financing rates through this program. Dealers upgrading fuel dispensers qualify for the special zero-percent financing for 24 months (or 5.19% financing for 60 months) from Allied Brand Capital. The rate and term offer a hassle-free way to meet the new EMV payment standards ahead of the announced deadlines. In addition, Allied Brand Capital has been able to negotiate discounted equipment pricing on a broad range of POS systems, on behalf of VP Racing Fuels branded dealers.

“Allied Brand Capital has a strong reputation as being the industry innovator in providing equipment financing to fuel retailers. We are excited to partner with them to provide financing as low as zero percent on EMV dispensers to enable our dealers to be ready for the October 2017 EMV liability shift in their forecourt”, said Alan Cerwick, President of VP Racing Fuels. “This program allows VP dealers to provide an outstanding customer experience both at the fueling island and in-store.”

“VP Racing Fuels is one of the fastest growing retail petroleum brands and has developed a reputation of providing strong support to their dealer network,” said Mike Cerminaro, President, Allied Brand Services. “With both the EMV in-store deadline having passed last year and interest-rate increases on the horizon, there’s never been a better time for fuel marketers to be proactive in obtaining the equipment they need, with a minimal amount of hassle and maximum amount of flexibility.”

VP Racing Fuels dealers can take advantage of the financing incentives starting right now; the program ends on Dec. 31, 2016.