Advanced Digital Data, Inc. (ADD Systems®), a leading supplier of software solutions to the convenience store and energy distribution industries, is proud to partner with Woodfin Oil Company as their back office software provider. As their former back office reached its end-of-life, Woodfin needed a back office system that would provide excellent reporting; make store to home office communication more efficient; and give them better Pricebook management capabilities. After almost a year of extensive research on software providers, Woodfin has decided to partner with ADD Systems for their Pit Stop convenience stores.

When asked about their decision to work with ADD Systems, Bridget Santini, Sr. Network Administrator, explained, “We liked the idea of having less moving parts at the store level and we like the reporting they offered. ADD also already had a working relationship with our current grocer, which will make the transition much smoother.”

In addition to ADD eStore® for the convenience stores, Woodfin will implement Atlas Reporting®, ADD Systems’ solution for business intelligence and reporting. Atlas provides operational insights and analytics for the stores with real-time POS reporting.

Vice President of Sales, John Coyle explained, “The team at Woodfin has been top notch, and they really knew what they were looking for in a new system. We’re excited to partner with them to bring their store operations to the next level.”