DM2 Software, Inc., has announced the launch of it’s new brand identity. Since 1989, DM2 has grown from a cardlock billing provider to one of the industries leading providers of ERP and CRM system software solutions for petroleum marketers. DM2’s new look is designed to draw more attention to DM2’s market focus and the benefits of being a Sage Development Partner—which include having the only fully-integrated CRM solution available on the market today. The center process flow wheel illustrates the main areas along the inventory-to cash conversion cycle DM2 focuses on helping marketers automate and manage. The background photos illustrate the main business segments DM2 serve. The “cloudy” background is tied to the “On-premise-to-Cloud” hybrid system strategy DM2 and Sage have deployed to help customers make the transition from traditional on-premise server-based systems to cloud computing.

“It’s been close to 10 years since we updated our brand identity,” said Tom Lane, DM2’s Vice President of Marketing. “In that time, both DM2 and Sage have grown substantially. One of DM2’s biggest strengths has been letting Sage focus on core financials and wholesale distribution development while we focus all of our efforts on developing the features petroleum marketers need. With all of the recent changes that have taken place in the industry, we felt it was time to update DM2’s image to put more emphasis on our partnership with Sage”, Lane went on to say.

DM2 will start incorporating elements of it new brand identity into its marketing materials and web site throughout 2018. For a firsthand look, visit DM2 in booth number 1319 at the Western Petroleum Marketer’s Association Expo in Las Vegas, Nevada February 20 – 22, 2018.