Ryder System, Inc., a leader in commercial fleet management, dedicated transportation, and supply chain solutions, announced the expansion of COOP by RyderTM into South Florida. The truck sharing platform, the first of its kind for commercial vehicles, initially launched in Atlanta in March 2018. COOP allows fleet owners to safely generate revenue by sharing idle trucks and trailers while providing a new source of rental vehicles from a network of trusted peers. The digital platform is now available in South Florida and expected to be available within the entire state before the end of the year.
“With close to half a million registered commercial vehicles in Florida and a richly diverse mix of businesses that experience seasonality, the South Florida market represents great opportunities for lenders and borrowers of trucks to connect on COOP to generate revenue from idle vehicles and move business forward,” said Rich Mohr, General Manager for COOP by Ryder. “In Atlanta, we witnessed plenty of success in 2018 where more than 300 companies in the metro area reaped the benefits of COOP and we’re confident this innovative service will be a value to businesses in Ryder’s home state of Florida. I would encourage businesses and fleet owners to explore the marketplace to learn how they can profit from their idle vehicles.”
South Florida is home to the Port of Miami, one of the top 10 ports in the U.S. and one of the world leading hubs for global commerce, leading to heightened transportation and trucking needs. The region is also experiencing major capacity constraints stemming from nationwide truck utilization pressure. Seasonality spikes in the area, especially around flower and tourism season, are also contributing to a need for available box trucks, semi-trucks, trailers and refrigerated vehicles in the region. COOP is part of the solution to these challenges.
“We could not be more excited to begin generating revenue from our company vehicles through COOP,” said Mario Allanic, Operations Manager at Brokers Cartage, a Miami-based transportation company that has a commercial fleet of dry and refrigerated vehicles. “We have seen the results of COOP in Georgia and are thrilled to join the platform. COOP is a great tool that makes a lot of sense for us in the South Florida market.”
Atlanta-based companies including The Atlanta Opera, Sutherland’s Foodservice, and Crossover Entertainment Group have seen a notable positive impact on their bottom lines from lending and borrowing underutilized trucks with COOP. In less than a year, the digital platform has generated substantial results for businesses:
- Companies that have used COOP to share its trucks have generated nearly $7,000 on average since signing onto the platform
- Several COOP lenders have netted over $30,000 on the platform
Since launch, the digital platform has been enhanced to include Ryder’s 24/7 roadside assistance and free Uber™ rides to a pick-up location for borrowers. In addition, COOP offers a revenue calculator to assist lenders with estimating their earning potential. Based on user feedback, replacement vehicle coverage and advanced user ratings were added to the platform as well. In early 2019, lenders will also be able to set their own prices and access revenue summary analytics. Additionally, a mobile application will be available for Android and iOS users in 2019.