In a new animated video geared toward retail fuel station owners, the American Coalition for Ethanol (ACE) is illustrating the market potential of E15. The two minute animation highlights the rapidly growing number of vehicles on the road today that are eligible to use E15, and is posted on the Flex Fuel Forward website, a site designed to share the experience of current E15 and flex fuel retailers with petroleum marketers considering offering new ethanol blends.
“The number of vehicles on the road that can use E15 is huge – whether you’re talking about cars that are warrantied for E15, or those that are approved by EPA to use E15,” says ACE Senior Vice President and Market Development Director Ron Lamberty. “We wanted to show that ‘math’ to station owners, and we especially wanted to show the E15 market potential compared to premium and diesel – because those are the fuels oil companies usually push when station owners consider changing or expanding their fuel slate.”
“In the past few years, as oil companies have limited the fuel grades retailers can offer, and station owners change tanks over to premium or diesel, I feel like we haven’t done enough to make it clear how big the E15 market is,” says Lamberty. “We’ve told people about the E15 opportunity – probably thousands of times. Now we can show them. And if that dramatic difference doesn’t convince them to give E15 a shot, they don’t really want to know…”
Lamberty says the animated video will be introduced later today, during the Western Petroleum Marketers Association EXPO in Las Vegas, Nevada and other ACE trade show stops and appearances this spring.