As EMV transitions begin for outdoor payment systems, NCR Corporation (NYSE: NCR), the global leader in consumer transaction technologies, is bringing a new solution to the U.S. petroleum and convenience store market to modernize the fuel pump experience and increase in-store sales. Through a relationship with Invenco, a leading global supplier of automation and transactional payment systems to the retail petroleum market, NCR will begin offering a large, touchscreen fueling experience at the pump. The new solution puts the retailer in the driver seat for content ownership and management.

With NCR Outdoor Payment Terminal as the consumer interface, retailers will be able to enhance future consumer interactions such as engaging fuel consumers for marketing promotions or sales inside the store, ordering food items, playing the lottery, or interact with loyalty program rewards. NCR Outdoor Payment Terminal will come in 7” or 12” interactive touch screens, enhanced by NCR solutions on an open platform.

As petroleum and convenience stores develop their plans for EMV readiness in October 2017, the EMV-ready NCR solution will help prevent fraudulent transactions at the pump as well as drive incremental revenue and improved customer experience between the forecourt and the convenience store.

“With EMV compliance guidelines looming, convenience store operators are looking closely at their consumer experience at the pump,” said Jason Groff, director of Petroleum and Convenience Retail at NCR. “Through our new relationship with Invenco, we are able to provide c-stores with a compelling change to their existing technology so that they can be EMV compliant and drive new revenue through enhanced engagement with their fuel consumers.”

NCR Outdoor Payment Terminal allows retailers to control their own content. It supports a wide range of payment options including debit, credit, “tap and go”, loyalty, vouchers and coupons and is small enough to fit into all major fuel pump manufacturer models. With a large, graphical display, retailers can provide customers with easy-to-follow user instructions, promotional advertising, brand-building messages and drive consumers to shop in-store.

“Invenco has demonstrated the power of this technology with over 40,000 EMV terminals deployed,” said Craig Panter, Chief Business Development Officer, Invenco. “North American retailers will appreciate the ability to present a consistent customer experience across all of their sites, while shortening the payment process to help alleviate forecourt congestion and help protect consumer data.”