Communities across America are better places because individuals make a difference. Helping each other with random acts of kindness, these selfless souls are being thanked in a grassroots program that is entering its fifth year. Since 2012, more than 10,000 people in more than 3,000 communities across the Midwest have been nominated by their neighbors and honored by the Cenex® Tanks of Thanks® program.
The Tanks of Thanks program is part of a commitment to celebrating local communities by Cenex, the CHS energy brand, with a network of 1,450 retailers across the nation’s heartland and the Pacific Northwest. In its first four years, the program awarded more than $500,000 in free fuel to selected Tanks of Thanks honorees.
“Continuing the Cenex Tanks of Thanks program in its fifth year speaks to the overwhelmingly positive response from people in hundreds of U.S. communities,” says Akhtar Hussain, refined fuels brand marketing manager, CHS. “The Tanks of Thanks program celebrates the thoughtful, hard-working people who make their communities better places to live. And Cenex retailers are proud to be vital, active members of those communities.”
The program encourages people to nominate others for free fuel as a way to recognize and reward good deeds. Each month, 100 nominees are randomly selected to each receive a $50 Tanks of Thanks gift card that can be redeemed at any Cenex retail location. Cenex retailers also award additional Tanks of Thanks gift cards to people they see making a difference in their hometowns. Nominees have contributed to their communities in many ways, from organizing food shelves to shoveling snow for elderly neighbors.
“We hope the Tanks of Thanks program will inspire people to notice good deeds happening around them,” says Hussain. “Everyone knows at least one person who deserves a thank you. What’s even more exciting is the ‘pay-it-forward’ effect we’re seeing as a result of the Tanks of Thanks program. After receiving a Tanks of Thanks gift card, many people tell us they are inspired to nominate others who deserve recognition. Imagine the positive influence that has on a community.”
For more information (or to nominate someone for Tanks of Thanks), visit tanksofthanks.com.