KSS Fuels announced that it is changing its name to Kalibrate Technologies to better reflect the broadened scope of the intelligence solutions it offers clients in the petroleum retail and convenience store industry. The company provides fuel pricing and retail network planning software and services to the industry. The name change is effective immediately with a transition period over the next several weeks.

Kalibrate’s new Web address is kalibratetech.com.

“The key to petroleum retail success lies in understanding your market and customers and calibrating your business to fulfill their needs and demands,” said Bob Stein, president and chief executive officer. “As our new name suggests, this is what we do.”

KSS Fuels was founded in 1993 and focused on pricing solutions across multiple retail verticals including convenience chains, drugstore, grocery and general retail industries. In 2011, the company acquired Market Planning Solutions Inc. (MPSI), a provider of fuel retail site evaluation and network planning solutions and services that was formed in 1970.

Kalibrate Technologies provides fuels pricing and retail network planning software, analytics and consulting services to companies in the oil and gas, convenience store, grocery and retail industries. Kalibrate helps fuel retailers, distributors and marketers implement effective pricing solutions to increase profitability and analyze retail networks to pinpoint growth opportunities and optimize capital investment to enhance operational performance. The company has North American headquarters in Florham Park, NJ as well as regional offices in Florida, Illinois, Ohio, Oklahoma, Texas and Canada and international operations in Brazil, China, India, Japan, Korea and Africa, with headquarters in Manchester, United Kingdom.