This summer, Irving Oil launched a promotion that offered Irving Rewards members a 1-in-4 chance to win bonus fuel discounts every time they swiped their card at the pump or in-store.
As Irving Oil reported, the promotion that concluded in September saw more than 190,000 fuel discount prizes distributed to customers over the summer. In addition to the fuel discount prizes, giveaways included:
- $10,000 grand prize
- Free gas for a year prizes
- $500 giveaway + $500 donated to a community organization of the winner’s choice prizes
- Daily $50 gift card prizes
According to the company, the promotion proved to be a great engagement tool, resulting in a significant increase in members for the Irving Rewards program and increased fuel and in-store transactions.