GSTV, the national on-the-go video network engaging and entertaining targeted audiences at scale across tens of thousands of fuel retailers, announced today its first Summer of Drive tentpole, sponsored by FIJI Water, BODYARMOR Sports Drink, Slim Jim meat snacks and Valvoline Instant Oil Change. Designed to provide brands with the opportunity to connect with consumers during summer consumption moments and celebrate summer road trip season in style, GSTV’s campaign is headlined by dynamic new programming spotlighting all the essentials of summer – music, travel, food and fun. The Summer of Drive content line-up was curated by GSTV in partnership with Big Machine Label Group, Matador Network, and TikTok, and features original content from GSTV’s IGNITE Studio starring creator Tank Sinatra and comedian Paul Virzi.  GSTV is also collaborating with creators, in partnership with Influential, for surprise and delight activations at GSTV sites throughout the summer.

With 83% of travelers planning to drive to their summer vacation destination, according to a recent GSTV survey, Summer of Drive provides an opportunity for participating brands to reach audiences at scale, while also entertaining consumers as they fuel-up this summer.  Reaching 115 million unique US adults a month across 29,000 sites, GSTV is the leading consolidated and scaled digital media platform in the convenience and fuel channel.

Kristina Lutz, EVP Marketing, said, “Summer is undeniably road trip season, with an overwhelming majority of GSTV viewers planning to drive to their destinations. With a diverse and engaging programming slate featuring big talent, and live activations like our surprise fuel giveaways, we are offering our brand partners exciting ways to reach large, diverse audiences at scale when they are both highly attentive and ready to make purchase decisions.”

Jake Lestan, Vice President – Marketing, Valvoline Instant Oil Change, said, “Summer is peak season for vehicle maintenance as people prepare for road trips, and GSTV’s Summer of Drive campaign will provide custom Summer Car Care Tips as they hit the road. This timely advice keeps the Valvoline Instant Oil Change brand top-of-mind, and helps drivers know where to turn for quick, easy, trusted service as they set out on their summer adventure.”

Clarence Chia, SVP of Marketing, FIJI Water, said, “We’re excited to join GSTV’s Summer of Drive campaign to connect with consumers during one of the most active travel seasons of the year as the go-to hydration choice for summer adventures. With road trips on the rise, this program allows us to meet our audience in a relevant, real-world moment—right at fuel-up – in an authentic, entertaining way.”

“Hydration is essential during the summer, especially on long road trips—making this a key opportunity for BODYARMOR to connect with consumers when they need it most,” said Sara Weaver, Vice President of Marketing at BODYARMOR Sports Drink. “As the Official Sports Drink for GSTV’s Summer of Drive, we have a platform to reach consumers with timely, relevant messaging that drives both brand impact and purchase intent at the convenience channel and beyond.”

“Summer road trips are all about freedom and fun and finding that perfect snack to fuel your on-the-road adventures,” said Matthew Brown, Brand Director of Slim Jim. “Meaty and packed with bold flavor, Slim Jim is the ultimate snack to snap into on the open road.”

Fueling It Forward With Creator Talent
Continuing the summer celebration, GSTV and creator Tank Sinatra will surprise and delight drivers with free tanks of gas at a GSTV site on Long Island, NY as part of GSTV’s “Fuel It Forward” extension of Summer of Drive.

Additional creator talent will participate in similar “Fuel It Forward” surprise and delight activations through a strategic partnership with Influential. GSTV will collaborate with three creators on summer-themed content to run on GSTV for six weeks beginning in July. Content will also run across the creators’ social media platforms, cross promoting Summer of Drive on GSTV.

The complete Summer of Drive programming line-up includes:

  • Full Tank: The Ultimate Dad Road Trip: Comedic duo Tank Sinatra and Paul Virzi hit the road for a laugh-out-loud ‘dadventure’ in this GSTV exclusive.
  • Big Machine Label Group’s Soundtrack to Summer: Featuring top country stars, Soundtrack to Summer is where country music comes to life with Big Machine Label Group and GSTV.
  • Matador Network’s Must-See America: Summer Celebrations: From BBQs to beaches to the best fireworks for July 4, travelers will be inspired as they prepare for the hottest summer holidays with Matador Network and GSTV.
  • TikTok – Features “Summer’s Hottest” snacks and places sharing with viewers trending travel hot spots and must-try summer eats.
  • Fuel It Forward – GSTV partners with influencers to surprise and delight GSTV viewers as they fuel up. Content to be shown on GSTV and on creators’ own Instagram accounts.

To learn more about GSTV’s Summer of Drive, visit gstv.com/summer-of-drive