GetUpside announced new retail partnerships with Gelson’s Markets and Huck’s Food and Fuel, the latest in what has been a year of growth for the popular mobile app which now boasts more than 22,000 participating sites. Since January 2020, the platform has launched 8,000 new fuel sites, 7,400 of which launched after COVID-19 stay-at-home orders went into effect in March.
Huck’s Food & Fuel, a network of more than 120 gas stations and c-stores spread throughout the Midwest, is launching GetUpside at all of its stores across Illinois, Indiana, Kentucky, Missouri and Tennessee to complement the Huck’s-branded mobile app.
Huck’s CEO Murat Tokad said he believes that investing in digital marketing and fuel rewards tools like GetUpside is especially critical during these unprecedented times to provide the advantage needed to capture demand and incentivize customers to move from the pump to the c-store.
“Our Huck’s consumers are relying on digital tools now more than ever as a result of COVID-19,” said Tokad. “We are deepening our investment in digital to meet our loyal customers where they are. We believe that with the GetUpside partnership, we will expand our reach and provide our customers with the rewards and incentives that they expect and deserve.”
Gelson’s Markets, which operates 27 full-service specialty grocery stores in Southern California, has partnered with GetUpside to make their cashback offers available to shoppers at Gelson’s locations.
“Gelson’s prides itself on providing best-in-class products and experiences for shoppers,” said Yvonne Manganaro, Gelson’s VP of Marketing. “We’ve partnered with GetUpside to continue this commitment and provide cashback offers that are personalized and guaranteed to drive profit to our business. Their model moves beyond tracking clicks or impressions and gives us insight into our customers that drive measurable, incremental results.”
The GetUpside mobile app connects new customers to gas stations, convenience stores, grocery stores, and restaurants, by presenting users with personalized offers based on their transaction history, providing shoppers cash back on everyday purchases and delivering retailers incremental profit. Since its launch in 2016, more than 25 million users have gained access to GetUpside offers.