Excentus Corporation, a provider of loyalty marketing and technology services, and Verifone (NYSE: PAY), a world leader in payments and commerce solutions, have developed a solution to enable merchants using Verifone Commander Site Controller to offer their customers an electronic punch-card loyalty program. It will work with a simple-to-use mobile application for Apple iOS and Android operating systems as part of the standard Commander offering.
Most merchants today use paper punch card loyalty programs that are rife with fraud and abuse, and offer limited customer uptake. With this solution, Excentus Corporation and Verifone will provide an affordable, easy-to-manage and secure loyalty application for the petro and convenience retail industry.
How it works is simple. Excentus Corporation will host a portal for merchants to join and create a digital punch card program. The program would then be available through a mobile app consumers can download to their smartphone, enabling simple, convenient access to punch cards.
“Convenience retailers are facing increased competition from drug stores, dollar stores, quick-serve restaurants and coffee shops – which is why enhanced digital marketing and loyalty programs are critical to the future of the convenience retail channel,” said Brandon Logsdon, CEO of Excentus Corporation. “Through our relationship with Verifone, we will provide retailers, who have not had a low-cost digital marketing and loyalty solution until now, with a robust mobile and omni-channel marketing feature that will help them grow their business.”
Available to convenience retailers starting early 2017, basic punch card loyalty functionalities will be included on all Commander Site Controller and RubyCi installations. Feature upgrades will be available, as well as a “white label” version of the mobile app for retailers that want to lead with their brand.
“Our vision is to enhance experiences for consumers and merchants whenever they are interacting with our products,” said Dan Yienger, Senior Vice President and General Manager of Verifone’s Global Petroleum business. “With an industry leader like Excentus as our partner, we can offer added value that’s meaningful to convenience stores and gas stations.”
The Commander Site Controller is Verifone’s single site management software platform that supports all petroleum and card brands, providing increased speed at-the-pump and in-store payment acceptance, fueling operations and back office control. It incorporates a Conexxus Mobile standard-based API to streamline gas stations’ and convenience stores’ ability to support mobile payment apps, while improving business processes, reducing costs and increasing productivity.
Verifone will be demonstrating the Excentus punch card loyalty program at the NACS Show, Atlanta, GA, booth #3431.