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PPA 2021 Summer Leadership Conference
July 14, 2021 - July 15, 2021$175
The Pennsylvania Petroleum Association is excited to again bring together current and future leader within our industry. This year’s event will take place at the ICONA in Avalon, NJ.
The 2021 program will focus on the Blue Ocean Strategy. Retail energy marketers have operated in a red ocean market space for decades by fighting highly contested battles for capturing existing demand from your competitors. This “bloody” competition is defined as a red ocean. In contrast, blue oceans are untapped market spaces which are not fully defined today. Energy consumption is continuously changing. Actively searching for a blue ocean will position your company to operate your business in an environment where demand is created rather than fought over.