In response to the California wildfires, which have resulted in the tragic loss of lives, homes and businesses, 7-Eleven, Inc. is raising money to support American Red Cross relief efforts. The convenience retailer is inviting customers to add $1 to their purchase at participating U.S. stores or donate online at https://www.redcross.org/donate/cm/7eleven-pub.html/https://7-eleven.com/wildfire-relief. Customers can donate through Dec. 15.

“The latest California wildfires quickly became one of the state’s worst on record, and many families and communities had little warning, and face a very long recovery,” said Greg Franks, Senior Vice President, Operations for 7-Eleven, Inc. “7-Eleven stores will be open and available for immediate needs such as food, water and groceries, but the American Red Cross is who is first in to help after firefighters and first responders. Contributions such as ours are critical to their success as they help these communities facing such monumental losses.”

Through its 7-Eleven Cares Foundation, 7-Eleven joined the American Red Cross Disaster Responder program earlier this year. Members of the program include leading corporations that donate a minimum of $250,000 annually to provide the highest level of support to American Red Cross preparedness and relief efforts. Year-round support from 7-Eleven helps ensure the Red Cross can act immediately when disasters occur.

In the past five years (2012-2017), 7-Eleven has provided more than $700,000 in domestic and international support, helping the Red Cross respond to disasters. The company has also provided emergency product donations.

“The Red Cross is grateful for the commitment of 7-Eleven, whose generosity helps provide shelter, food and comfort for people affected by the devastating wildfires in California,” said Don Herring, chief development officer at the American Red Cross.

The Red Cross responds to nearly 64,000 disasters annually nationwide, including home fires, hurricanes, floods, earthquakes, tornadoes and wildfires. Red Cross services are provided to any person in need at no cost.

To help people affected by the California wildfires, donate at participating 7-Eleven® stores nationwide, visit https://www.redcross.org/donate/cm/7eleven-pub.html, call 1-800-REDCROSS or text the word CAWILDFIRES to 90999 to make a $10 donation. Donations enable the Red Cross to prepare for, respond to and help people recover from these disasters. To learn more about becoming a Red Cross volunteer, visit www.redcross.org/volunteer.