Western Refining and the Muscular Dystrophy Association announced today that the 2014 “Make A Muscle, Make A Difference®” mobile campaign raised $379,053 to help save and improve the lives of children and adults affected by muscle disease throughout the Southwest.
“I am very proud of the effort demonstrated by both the employees and our great customers,” said Western Refining Vice President – Retail, R.C. Sprouse. “I continue to be impressed with the charitable contributions we have been able to generate over the years – a testament to the effort of the store employees and to the generosity of our customers.”
From April 29 through June 2, Western Refining and its 230 retail stores located throughout Arizona, southwestern Colorado, New Mexico, and southwestern Texas sold $1 and $5 pin-up mobiles, which were bought and signed by customers and prominently displayed in each store.
Now in its third year, the “Make a Muscle” mobile campaign has raised nearly $1 million to help MDA continue to make progress in the fight for muscle health.
“We are grateful to Western Refining for helping to fuel MDA’s mission of help and hope in support of our families who are fighting back against muscle disease,” said MDA Executive Director Traci McMillan. “The company’s outstanding efforts as host of yet another hugely successful mobile campaign are a true testament to Western Refining’s passion for helping the communities it serves.”
Mobile sales directly benefit local MDA families and help raise vital funds to support MDA’s programs of research and health care services, and to send children affected by muscular dystrophy and related diseases to a weeklong, barrier-free MDA summer camp. Last year, more than $351,824 was raised through mobile sales donations.
