VP Racing Fuels, Inc., a leader in performance fuels, lubricants, and additives, announced the signing of Best Fuel Supply in Bristol, Connecticut as their newest distributor of fuels and VP performance products to gas stations and convenience stores in New England.

“Best Fuel Supply is perfectly positioned to fuel the VP Racing Fuels surge of retail branding throughout the region,” said Matt Schuster, Regional Manager, Branded Wholesale Business Development. ”They know the market and understand the retail advantages for dealers who want to make the smart choice to fly the VP colors.”

Since entering the c-store industry, VP has converted hundreds of c-stores in the U.S., Canada, and Mexico in a very short time. VP offers a comprehensive list of products and business services designed to help existing c-store, gas station, quick lube, and car wash businesses easily convert, improve margins, and reduce credit card costs. The VP branding program is ideal for companies who are looking to improve their operations and operating profit. VP combines the most cost-effective, best station-branding program with best-in-class marketing support and product development in the industry.

“As a motorsports enthusiast and Porsche Club of America member, I’ve known the VP brand as a performer for years,” added Jay Mehta, President of Best Fuel Supply. “We are excited about being able to offer the VP brand and all of it’s advantages to new and existing customers in the region and VP 100 octane street-legal performance fuel to our VP branded accounts.” For more information, visit BestFuelSupply.com.