By: Jeremy Cleron, Lubrizol
In the summer months, there are some special considerations to be made for car and fleet owners everywhere, and the right fuel and fuel additives can make a difference.
Many drivers prepare their vehicles for summer road trips with fuel system cleaners, and continue to use TOP TIERTM fuels along their journeys. Likewise, car enthusiasts seeking to protect their investments during summertime use often do the same. Even yard equipment stands to benefit from the application of a fuel injection or complete fuel system cleaner along with high-quality fuel.
Providing drivers with access to high quality fuels and other additive solutions is essential for fuel marketers who want to stay ahead, especially as summer approaches. Though geographically similar service stations tend to market fuel from the same local refinery, there’s still opportunity to effectively differentiate fuel offerings with the use of performance diesel and gasoline additives.
Fuel additives can be used to increase the quality of fuel and to enhance the performance of the vehicle. To meet a variety of needs, they can include a wide range of chemistries including deposit control additives, friction modifiers, demulsifiers, anti-foam, as well as anti-oxidants, lubricity improvers, metal deactivators, anti-static, anti-corrosion, cetane improvers and cold flow improvers.
For drivers, performance fuel additives can provide cleaner fuel systems, improved fuel quality, increased fuel efficiency, lower emissions, enhanced operation and reduced long-term maintenance costs. For the service station, the opportunity exists to increase profit through greater customer satisfaction and increased customer loyalty, alongside the opportunity to command premium pricing through a differentiated and higher performance product. Service stations can proactively help drivers seeking solutions ahead of summer.
In its efforts to help drivers, OEMs and fuel marketers achieve higher performance and greater success, The Lubrizol Corporation delivers advanced, high quality fuel additive solutions—from gasoline to diesel—to meet the evolving needs of today’s engine technology.
Jeremy Cleron is the Regional Business Manager, Fuels for the Lubrizol Corporation. Lubrizol is a Berkshire Hathaway company that combines complex, specialty chemicals to optimize the quality, performance and value of customers’ products while reducing their environmental impact. Technologies include lubricant additives for engine oils, driveline and other transportation-related fluids, industrial lubricants, as well as additives for gasoline and diesel fuel. In addition, Lubrizol makes ingredients and additives for home care, personal care and skin care products and specialty materials encompassing polymer and coatings technologies, along with polymer-based pharmaceutical and medical device solutions. Learn more at www.LubrizolAdditives360.com.