Sheetz, Inc., a Pennsylvania-based gas station and convenience store operator, is moving forward with forecourt EMVTM upgrades across its entire network of stores and has chosen to standardize its network infrastructure with Gilbarco Veeder-Root’s FlexPayTM IV CRIND payment terminals and other dispenser technologies, to protect its customers from counterfeit card fraud and boost in-store business.

“The Gilbarco FlexPay IV platform provides the flexibility and payment security our customers demand, so we are making it standard across our network,” said Ryan Sheetz, Vice President of Brand Strategies. “These upgrades will also help us provide our customers with the most convenient forecourt experience possible because they can use their mobile-based payment and loyalty cards when they fill up at a Sheetz location.”

Sheetz is a family-owned business based in Altoona, Pennsylvania, with more than 500 stores on the east coast. For more than 60 years, its mission has been to meet the changing needs of customers on the go. Gilbarco’s solutions align with the company’s values in terms of creating the ultimate customer experience. Accordingly, Sheetz has decided to include Gilbarco’s contactless payment module, 2D scanner, and ApplauseTM Media System on large color screens as part of its FlexPay IV CRIND fuel dispenser upgrades for EMV. The enhancements will help cultivate loyal customers with multiple payment options, easier loyalty card scanning, and entertaining advertisements that appear during the fueling process.

Jointly developed with Verifone (NYSE:PAY), a world leader in payments and commerce solutions, FlexPay IV is the first PCI PTS 4.x certified fuel dispenser payment terminal in the U.S. and it supports EMV, NFC, mobile wallets, encryption, 2D barcode scanning, and future PCI regulatory changes. FlexPay IV also supports remote management capabilities like Gilbarco’s Insite360 Encore® for increased security control, easier asset management, remote maintenance and performance monitoring.

“Sheetz is a long-established leader and innovator in the industry. We continue to see leading retailers like Sheetz not only move forward with their EMV upgrades, but also leverage the upgrades to improve other elements of their businesses, beyond security,” said Mark Williams, Vice President of Marketing, Gilbarco. “By deploying our EMV technology and improving customers’ shopping experiences with convenient and engaging dispenser enhancements, Sheetz will be able to keep customers safe from credit card fraud while encouraging them to go into the store.”

To learn more about EMV technology and what it can do you for your store(s), visit