VP Racing Fuels today introduced Greenfield, MA-based Sandri Energy as its newest retail branding partner. With operations in Massachusetts, New Hampshire, Vermont, New York, Connecticut and Rhode Island, Sandri is expected to accelerate the expansion of the VP Racing Fuels brand in the Northeast.
While Sandri currently supports 115 retail locations, it plans to leverage the VP Racing Fuels brand as it seeks to expand its business through the acquisition of wholesale supply at new stations. “VP’s program offers significant benefits to station owners, in effect offering the benefits of a major brand without the cost,” said Tyler Van Epps, Director of Motor Fuels for Sandri Energy.
“We’re thrilled to bring Sandri on board as a retail branding partner and appreciate the ‘energy’ they’ll bring to VP’s program,” said Alan Cerwick, President of VP Racing Fuels. “They clearly understand the changes under way in our industry and the solutions VP brings to the table to stay ahead of them. We look forward to growing together in the Northeast.”
