Research and Markets has announced the addition of the “Market Intelligence Report: Convenience Stores” report to their offering.

Convenience-store foodservice is a $10.9 billion industry and a key area of opportunity for convenience stores across the country. Fully 57 percent of consumers say they have purchased prepared foods from convenience stores. Roughly a third of consumers who visit convenience stores for fresh-food items purchase them at least once a week from convenience stores. More c-stores are leveraging branded restaurants at their c-store locations. While Subway and McDonald’s have locations built into some convenience stores, capitalizing on convenience and foot traffic, more progressive c-store chains are developing and integrating their own branded restaurants into existing stores, transforming the perception of purchasing prepared food at a convenience store.

Other consumer insights found in the report include:

  •  Three-fourths of consumers (76 percent) who purchase prepared foods from convenience stores report that these locations provide a convenient option.
  •  Two-fifths of consumers say they would visit convenience stores for prepared foods more often if freshness and quality were improved.
  •  Convenience stores top other types of retail locations for breakfast patronage, and convenience stores are the only segment to see a significant increase in breakfast patronage over the past few years. This is likely driven by coffee purchases.
  • Entrées account for more than half of c-store menu items, with their share of the menu expanding significantly to 51 percent in the second quarter of 2013 from 47 percent a year earlier. Sandwich remains the top breakfast entrée.

Companies Mentioned:

  •   7-Eleven
  •   Allsup’s Convenience Stores
  •   Casey’s General Store
  •   Chevron ExtraMile/Chevron
  •   Food Mart
  •   Cumberland Farms
  •   E-Z Mart
  •   Flash Foods
  •   GetGo
  •   Hess Express
  •   Jacksons Food Stores
  •   Kwik Trip
  •   Li’l Cricket
  •   MAPCO Express
  •   Nice N Easy Grocery
  •   Shoppes
  •   Plaid Pantry
  •   Quick Chek
  •   QuikTrip
  •   Royal Farms
  •   Rutter’s Farm Stores
  •   Scotchman
  •   Stewart’s Shops
  •   SuperAmerica
  •   Thorntons
  •   Turkey Hill Minit Markets
  •   United Dairy Farmers
  •   Village Pantry
  •   Wawa
  •   Xtra Mart Convenience Stores

For more information visit http://www.researchandmarkets.com/research/d5g9x9/market

About Research and Markets

Research and Markets is the world’s leading source for international market research reports and market data. We provide you with the latest data on international and regional markets, key industries, the top companies, new products and the latest trends.