The inOvationTV™ media program, a leading forecourt media platform offered jointly by Wayne, A GE Business, by Wayne (GSTV), America’s No. 1 video network at the pump, is expanding its media footprint into new metropolitan areas in Wyoming and Montana.
The Pit Stop Travel Centers division of Bailey Enterprises, Inc. recently committed to install new Wayne Ovation™ fuel dispensers, equipped with the inOvationTV media platform, at its retail fueling locations. This will mark the first time the program has been installed in the state of Wyoming, and the designated marketing areas (DMAs) of Casper-Riverton, Wyo. and Billings, Mont.
“We are in the process of making a significant investment in the infrastructure and expansion of our operations,” stated Michael V. Bailey, president, Bailey Enterprises, Inc. “It’s all part of our ongoing commitment to deliver best-in-class programs and services at our centers.”
Headquartered in Riverton, Wyo., Bailey Enterprises, Inc. was founded in 1961 by C. R. Bailey in a full-service, two-bay service station. Today, the company operates several Pit Stop convenience stores, featuring the Sinclair brand of fuel at their forecourts. It also operates Bailey Oil Fuel Depot, a wholesale operation that supplies fuel to other independent dealers; three unattended cardlock sites; and two Bailey Tire & Automotive Service Centers in Wyoming.
“The new Ovation dispensers and inOvationTV media program will help us provide the best possible fueling experience for our customers,” added Bailey. “It also allows us to positively impact the overall execution of our marketing programs.”
For Bailey, the new dispensers have also provided an opportunity to upgrade security at the sites. “Our new Ovation dispensers will provide comprehensive PCI-compliance and EMV®-readiness, including new card readers and encrypted pin pads in advance of industry guidelines,” stated Bailey. “This is added assurance for our customers.”
“It’s great to see the continued expansion of the inOvationTV media program into new areas across the country,” said David Leider, CEO, GSTV. “We have enjoyed significant growth so far this year. In addition to Montana and Wyoming, we have extended our reach into new metropolitan areas in Idaho, Indiana, Minnesota, Ohio, Tennessee and Wisconsin.”
Wayne and GSTV recently announced a new agreement that expands the availability of the inOvationTV media platform and its GSTV-exclusive content to any gas retailer nationwide, regardless of region or fuel volume, with the purchase of new Ovation fuel dispensers.
“We heard from our distributors and retailers alike that they wanted the inOvationTV media program in all cities in the U.S., not just the major metropolitan areas, and we’ve responded,” stated Cameron Nokes, product manager for the inOvationTV media platform at Wayne. “Now retailers everywhere can take advantage of the turn-key promotional, media, and other important business-building benefits that the program provides.”
For more information or to showcase the inOvationTV media platform in your region, please visit www.inovationtv.com or contact Wayne Service Solutions at 512-388-8545.
