Phillips 66 is now offering the GetUpside platform to Phillips 66, Conoco and 76 stations nationwide. Today GetUpside is available at 20% of all stations east of the Mississippi; this strategic agreement makes GetUpside available to retailers coast-to-coast at 22,000 stations nationwide.
GetUpside generates personalized consumer offers that are proven to increase profits for merchants. Cash back offers are delivered through the GetUpside mobile app and partner apps, incentivizing new consumers to visit a station, and existing consumers to visit more often.
“We are excited to work with GetUpside and offer their platform to our consumers,” said Rod Palmer, GM, Branded Marketing, Phillips 66 Company. “Like GetUpside, we are committed to growth and are focused on implementing innovative solutions to drive incremental traffic to our branded sites. We think GetUpside will enhance our offering and help us to continue to provide an exceptional consumer experience.”
“We are ecstatic about this agreement with Phillips 66,” said Alex Kinnier, GetUpside Co-Founder and CEO. “They are a forward-thinking organization that sees the value of personalization and strict measurement to provide profitable, incremental gallons. The platform will bring a competitive edge to Phillips 66’s impressive station footprint.”
Phillips 66 is a diversified energy manufacturing and logistics company. With a portfolio of Midstream, Chemicals, Refining, and Marketing and Specialties businesses, the company processes, transports, stores and markets fuels and products globally. Headquartered in Houston, the company has 14,400 employees committed to safety and operating excellence. Using a network of branded marketers and dealers operating approximately 7,000 outlets, its U.S. Marketing business supplies TOP TIER® Detergent Gasolines under the Phillips 66, 76 and Conoco brands.
