The Below-the-Line Club, a national membership group comprised of fuel marketers, C-store retailers and distributors, and fuel suppliers, will present a webinar designed to introduce its membership to the myriad opportunities that exist for those considering upgrading to EMV credit card acceptance hardware for gas pumps and in-store POS.

The webinar – titled “EMV: What’s the Upside Opportunity?” is being presented exclusively to the BTL Club membership by Patriot Capital, a leader in equipment financing for C-store owners and fuel marketers.

The one-hour presentation – which begins at 2 p.m. EDT on Tuesday, January 12 – will introduce attendees to concepts about why an upgrade to the EMV standard today – both at the Point-of-Sale and at the fuel dispenser – can offer significant benefits, including:

• Competitive advantages over retailers who have not upgraded to EMV;
• Greater payment security for consumers;
• A gateway to other marketing and technology upgrades that may help drive fuel and in-store sales;
• Availability of tax benefits, low interest rates, and equipment-financing packages that can help the upgrades virtually pay for themselves.

BTL Club members may register for the webinar using the following link: