At their NACS Show kickoff, P97 Networks, developers of PetroZone, a cloud based mobile commerce and behavioral marketing platform for the convenience and fuel retailing industry, and ZipLine (formerly National Payment Card Association) and a leading provider of mobile and card based decoupled debit (ACH) Payments for merchants) announced they have formed a strategic partnership. The partnership includes bi-lateral certification of interfaces and collaboration to accelerate mobile commerce deployments to their oil company and retail merchant customers.

“Retail fuel merchants can now choose a mobile solution with confidence by selecting PetroZone, a world class mobile commerce platform, combined with ZipLine’s ACH (decoupled debit) payments platform for their mobile transactions,” said ZipLine CEO Stephen Goodrich. “Regardless of a retailer’s legacy POS systems, PetroZone’s mCommerce technology supports ‘site to cloud’ integration. Our collaboration provides an ‘on-demand’ rapid sign up process linking ZipLine ACH to PetroZone to save consumers time and create immediate savings at the pump. Partnering with P97 really makes a lot of sense.”

“ZipLine has a proven track record in the de-coupled debit (ACH) payments market. As a pacesetter for helping retail fuel merchants adopt ACH payments, we recognized that our two companies could reduce costs to our mutual customers and provide a combined superior solution through collaboration and integration of our technologies,” commented Don Frieden, President and CEO of P97 Networks. “Our companies are both growing as a result of pent up demand for solving old problems and addressing new challenges. Reducing support costs of legacy systems, offering new payment methods, the need to ‘go mobile now’ with a scalable platform, and the desire to provide relevant digital offers that drive loyalty; these issues are addressed by our partnership and hits the accelerator for those merchants who want rapid deployments and higher ROI on their mobile initiatives.”