OPW announced that it promoted Keith Moye to vice president of global marketing. He will report directly to OPW President David Crouse. Since 2008, Moye has served as vice president of sales and marketing for OPW Fueling Components, North America. Sales responsibilities will be handled within the four individual OPW business units.
In May 2013, as part of a broader global growth initiative, Dover combined the leadership structures of OPW Fueling Components and OPW Fluid Transfer Group. Today, OPW has four business units: Retail Fueling, Electronic Fuel Management Systems, Transportation, and Chemical & Industrial, as well as global operations in Europe, Asia, India and South America.
In his new role, Moye will be responsible for all activities related to the development and implementation of global corporate marketing, market development strategies, market research and planning, cross business/cross regional initiatives, major trade shows, as well as strategic direction for major go-to-market initiatives. In addition, he will also be responsible for directing research aimed at improving current products and generating ideas for new products, services and prevailing technology. Finally, he will lead the M&A pipeline process. Under Moye’s leadership will be Marketing, Tech Service and Sales & Technical Training.
“As a large global organization, it is imperative that we have a unified brand identity, coordinated go-to-market strategies and marketing initiatives, as well as robust data-driven marketing systems to guide our global growth aspirations,” stated Crouse. “Keith is uniquely qualified to provide this leadership.”
OPW manufactures fluid handling, management, monitoring and control products and systems designed for the safe and efficient handling of petroleum-derived fluids from the refinery to the commercial and retail points of consumption. Its products include loading systems, rail and transport tank truck equipment, tank gauging equipment and automated fuel management systems, valves and fittings, underground and above ground storage tank equipment, spill containers, overfill prevention devices, secondary containment sumps and flexible piping, fuel dispensing products, including swivels, breakaways, industrial and automatic dispensing nozzles for vapor recovery, gasoline, diesel, and alternative fuels, and clean energy fueling nozzles and accessories for LPG, hydrogen and CNG.
OPW is part of Dover Corporation.