VP Racing Fuels, Inc., a leader in performance fuels and chemicals development, announced that Karen Madden has joined the company as Vice President, Branded Retail.

In her new position, Madden will assume responsibility for growing VP Racing Fuels’ retail footprint, as the company looks to accelerate their branded gas station, VP Powerwash™ car wash and VP FastLube™ oil change center programs. “Karen brings an incredible background in lubricants, fuels and retail management,” said Alan Cerwick, President & CEO of VP Racing Fuels. “Her industry experience ranging from systems, logistics and distribution, to wholesale pricing and retail network management coupled with her deep roots in technology will add substantial strength to our management team. Significant strategic opportunities are nearing realization in North America and abroad, and the addition of Karen, a highly respected and talented industry veteran, will position VP for success,” added Cerwick.

Madden joins VP after 16 years at DTN, most recently as Senior Vice President, where she oversaw two of DTN’s largest businesses, energy and agriculture. Prior to DTN, she was with ExxonMobil and FuelQuest, holding positions that touched every aspect of the wholesale and retail fuels industry. She holds both a Bachelor of Science degree in Electrical Engineering from North Carolina State University and a Master of Business Administration degree from the Haas School of Business at the University of California Berkeley. She is a board member at the University of Nebraska Omaha College of Business Administration, Center for Innovation, Entrepreneurship, and Franchising.