FMN’s Keith Reid interviews John Eichberger, Director of the Fuels institute, on some of the hot fuel marketing and retail issues as we transition into the New Year. The interview was conducted at the NACS Show. Topics include:

  • An overview of the Fuels Institute Mission
  • Vehicle sales data relative to fuel prices
  • The “High Octane” fuel proposal

Eichberger further outlined some finalizing and future research the Institute is conducting.

Founded by NACS in 2013, the Fuels Institute is a nonprofit tax-exempt social welfare organization under section 501 (c) (4) of the Internal Revenue Code. It is dedicated to evaluating issues affecting the vehicles and fuels markets. The Fuels Institute commissions comprehensive, fact-based research projects that are designed to answer questions, not advocate a specific outcome. Its reports address the interests of industry stakeholders – from business owners making long-term investment decisions to policymakers considering legislation and regulations that affect these markets.

By bringing together diverse stakeholders, the Fuels Institute facilitate industry collaboration and identify opportunities and challenges associated with new technologies. Its partners are dedicated to promoting facts and providing decision makers with the most credible information possible so the market can deliver the best vehicle and fuel options to consumers.

Fuels Institute participants include:

  • Fuel retailers
  • Fuel producers and refiners
  • Alternative and renewable fuel producers
  • Vehicle manufacturers
  • Environmental advocates
  • Consumer organizations
  • Academics
  • Government entities