Honey Farms, Inc. is expanding its relationship with industry leading technology provider The Pinnacle Corporation by adding their Home Office, Back Office, and self-branded Gift Card software. Honey Farms, a privately held retail convenience store chain with 36 locations in Massachusetts and New Hampshire, first began doing business with Pinnacle twenty years ago, in 1996 to automate the processing of paperwork in their convenience stores. Over the years the partnership has expanded beyond first-generation back office to include Point of Sale, Price Book, Customer Loyalty, and Business Intelligence.

Honey Farms will soon begin deploying the browser-based Back Office and Home Office platform to further improve operational efficiencies and controls. President/CEO at Honey Farms, David Murdock commented “Pinnacle enables us to optimize processes from Point-of-Sale to P&L. We’ve enjoyed a long-term, collaborative partnership with Pinnacle and the result has been a competitive advantage for us.”

The software implementation of Manager Workstation (Back Office), Auditor (Home Office), and LoyalPay (self-branded Gift Card) will begin as early as second quarter this year. Ed Freels, Director of Information Systems at Honey Farms noted “with the need for market responsiveness, Pinnacle’s exclusive focus on our industry, system flexibility, and willingness to listen has made them a good technology partner for Honey Farms.”

Bob Johnson, President of The Pinnacle Corporation commented, “It’s great to have the confidence and support from the Honey Farms organization for the last twenty years. It is a privilege to be their partner not only for automation, but for turning data into a competitive advantage, assisting in their mission to serve the people of Massachusetts and New Hampshire. We look forward to continuing our strong partnership.”