GetUpside announced it has launched a $25 million marketing campaign designed to help its more than 20,000 participating sites replace incremental gallons lost during the unprecedented fuel demand destruction created by the COVID-19 pandemic.
The marketing campaign is already under way and consists of expanded paid marketing in 50+ markets, peer-to-peer referrals, and new partnerships. According to GetUpside Co-Founder and CEO Alex Kinnier, the goal of the campaign is to double the number of GetUpside app users.
“Given the current fuel demand environment, we don’t know if or when volume will return,” said Kinnier. “That’s why the timing is right for us to get ahead of the issue by investing in growth and improving exposure for participating locations with marketing spend. We believe this campaign will help participating merchants weather the COVID storm by consolidating the remaining customer fuel demand and directing it towards participating stations.”
Suppliers like BP, Motiva, Valero, and Phillips 66 are currently using GetUpside’s network to counter downward trends in the market and funnel existing customer demand toward retailers and c-store locations.
“In these challenging economic times, digital tools like GetUpside are critical to provide the advantage stations need to continue to run a profitable business,” said Lou Burke, manager, Phillips 66 branded sales. “Despite the slowdown, we’ve seen the platform continue to deliver incremental petroleum volumes with measurable results.”
The marketing campaign comes as the footprint of the GetUpside platform continues to expand, with more than 4,000 fuel locations joining the program in 2020. There are now more than 20,000 gas stations across the country participating on the platform.
The GetUpside mobile app connects new customers to gas stations by presenting users with personalized offers based on their transaction history, providing drivers cash back on gas and delivering retailers incremental profit. Since its launch in 2016, more than 25 million users have gained access to GetUpside offers.