Midwestern gas stations use data collected from their customers’ cellphones by third party iSIGN Media Corp. – and sell 8,000 more gallons of gas per month than usual, reports Information Week.
iSIGN uses smart antennas to transmit to Bluetooth devices within 30 to 300 feet of specific locations. Data is collected from 250 gas stations in Ohio and Indiana, reports Michael Fitzgerald of Information Week. The stations use iSIGN’s antennas to broadcast advertising to cellphones of drivers who’ve pulled into the station; the typical advertising message involved offering 10 cents off per gallon of gas, according to the report.
