Bennett Pump Company, a world leader in fuel dispensing technology and Gas Pump TV (GPTV), the leader in interactive fuel media, have committed to a long-term partnership to deploy a program aimed to increase fuel retailer forecourt and in-store sales. The subsidy program will help to soften the financial blow to fuel retailers for EMV fuel dispenser upgrades. EMV fuel dispenser upgrades are required in order for fuel retailers to comply with updated credit card authentication standards, and
are estimated to cost gas station owners in the U.S. an estimated industry total of $5-7 billion by October 2020.
The new program is available to fuel supply wholesalers, distributors and jobbers across the country and enables fuel suppliers to provide GPTV to their customers in a fully funded, pump-integrated video and merchandising platform. The program is designed to make it easier for fuel suppliers to extend their services and leverage the GPTV platform as a simple, cost-effective, added-value solution for their customers.