It’s “game on” for GameStop PowerUp Rewards loyalty program members, who are now able to use their reward points to save on the cost of fuel through the Fuel Rewards® program operated by Excentus Corporation.

The Fuel Rewards® program is a coast-to-coast loyalty program that enables its six million members to earn fuel savings from purchases made at thousands of participating merchants, retailers and restaurants. Members can link their debit/credit cards to the program for everyday savings, and track and manage their Fuel Rewards savings online or from the program’s mobile app. Rewards are redeemed as cents-off-per-gallon savings at over 12,000 participating Shell and other select fuel stations nationwide. GameStop’s PowerUp Rewards members can join the free Fuel Rewards® program at or by texting “powerup” to 83835 to download the Fuel Rewards app.

“Gaming, electronics and wireless services represent huge retail and online opportunities for consumers to earn valuable rewards,” said Megan Flynn, EVP Strategy and Business Development at Excentus. “The Fuel Rewards program is pleased to add GameStop and its PowerUp Rewards members to our growing list of participants to help consumers lower the cost of everyday life by saving on fuel.”

In a recent U.S. survey sponsored by Excentus and Ipsos eNation, fuel savings ranked #1 as consumers’ preferred loyalty program incentive – higher than cash-back offers, instant discounts, coupons and travel-related points and miles. And consumers said they embraced the ability to save on gasoline, regardless of prices at the pump.