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NACS Marketing Leadership Program at Kellogg

November 14 - November 19

Organizations that focus on their brand and how their customers experience it consistently outperform the competition. These companies carefully cultivate their brands and segment their customers, develop a specific value offering for target customers and deliver an outstanding customer experience focused on sustaining their brand.

The NACS Marketing Leadership Program helps convenience leaders:

  • Identify where organizational growth will come from
  • Build and strengthen company brands
  • Optimize the customer experience and influence customer choices
  • Gain and translate insights about consumers’ goals, beliefs and behaviors into an effective marketing strategy
  • Learn how to lead modern marketing-driven organizations

This program has been customized for the convenience and fuel retailing industry, and is administered by faculty in the Kellogg School of Management, ranked No. 3 (tie) in Best Business Schools by US News and World Report.

Details

Start:
November 14
End:
November 19
Event Category:

Organizer

Brandi Mauro
Phone:
(703) 518-4223
Email:
bmauro@convenience.org