Kalibrate has announced that EFR-Group has chosen Kalibrate Location Solutions as the strategic market planning partner for its 1,200+ fuel retail locations in France, The Netherlands and Belgium. The selection will enable EFR-Group to leverage Kalibrate’s proven models, industry expertise and unmatched market intelligence to inform the company’s pan-European growth strategies.
Implementation of Location Solutions will allow EFR-Group to assess location performance potential, inform investment strategies and determine how to optimize network performance in challenging markets. Steve Westwell, EFR-Group CEO, said, “In selecting our location solutions partner, Kalibrate’s edge was their consulting group’s subject matter expertise, which will enable us to leverage the predictive insights from Location Solutions for more actionable market planning.”
EFR-Group’s mission is to be Europe’s leading independent forecourt retailer, with convenient store solutions a key part of the company’s future growth strategy. Choosing Kalibrate as its location solutions partner will help the company advance its mission and strategically build on its retail location network and offerings. Bob Stein, president and CEO of Kalibrate, stated, “Kalibrate is delighted to join with EFR-Group at this important growth point in their history, bringing our powerful platform and unmatched expertise to bear on their market planning.”
Kalibrate’s Location Solutions will provide essential decision support and actionable intelligence supporting EFR-Group’s long-term market planning and network optimization.
