EdgePetrol the London based software company has expanded to the United States. Founded in 2017 by Gideon Carroll (formerly at Trafigura & Gazprom), EdgePetrol’s innovative web-based application allows gas retailers to make enhanced business decisions in realtime. By securely connecting to POS transaction data, cost of goods and competitor pricing, the app displays current weighted and blended margins, volumes, and profits, thereby providing fuel retailers with the critical data they need to improve profitability.
Following expedited growth and work with major oil companies across the UK and Ireland, EdgePetrol has formed a close alliance with an industry-leading
advisory company; Petroleum Equity Group (PEG), bringing EdgePetrol to gas retailers across the USA.
EdgePetrol, founder and CEO Gideon Carroll said: “The USA is the obvious next step for EdgePetrol. We want to bring US retailers valuable insight by giving
them full visibility of their data, just as we have done for the UK. We built the app by listening to retailers and understanding their needs. Our partnership
with PEG gives us the ability to understand US marketing practices and adapt our offering for the American market.”
Ken Shriber, Managing Director and CEO commented: “ Petroleum Equity Group is very excited to have been chosen by EdgePetrol to help bring their
valuable pricing platform to the US market. I strongly believe that our clients will benefit financially from the innovative and user-friendly tools from
EdgePetrol. The age-old process of utilizing excel spreadsheets and other internal analytics to set retail prices will be revolutionized by EdgePetrol’s
intelligent software solutions.”
EdgePetrol alongside Petroleum Equity Group will be attending the NACS conference in Atlanta, Georgia, October 1 – 4.
To book an EdgePetrol demonstration at NACS 2019 please call 917-882-2702 or email [email protected] .
