Daybreak Portumna has won the coveted NACS European Convenience Retailer of the Year Award. The award, sponsored by Dover Fueling Solutions (DFS), was presented during the NACS Convenience Summit Europe in Dublin.
Located on the main Loughrea Road into Portumna, a rural town in Co. Galway with a population of 1,500, Daybreak Portumna is operated by Mark and Anne Finn. The store was rebuilt in 2019 and reopened in September 2022 to expand its extensive foodservice offer and seating area.
Launched in 2006, Daybreak stores are independently owned by local retailers who understand and respond to the needs of their communities. Daybreak is operated by Musgrave Wholesale Partners and currently has more than 300 locations in Ireland. Daybreak Portumna was named Best Food To Go/Deli at the 2022/23 Daybreak Store of the Year Awards.
Judges agreed that Daybreak Portumna is a world-class example of a convenience retail destination that emphasizes the importance of creating a fresh and gourmet foodservice and shopping experience.
Daybreak’s food offer is freshly prepared onsite daily. The store’s Munch & Co brand is a twist on the traditional Irish deli, featuring favorites that are enhanced with high-quality ingredients and unique flavors, including gourmet sandwiches and wraps, penne pasta pots and salad bowls.
The 9 Grams coffee program, an exclusive coffee brand developed for Daybreak, features two self-service bean-to-cup machines that brew espresso, americano, latte, cappuccino, mocha, flat whites and hot chocolate. LicketySplit ice cream, also exclusive to Daybreak, has a unique brand identity that is brought to life with a visually impactful fixture and product that appeals to children and adults alike.
The convenience store portion of the store emphasizes “Big Night In,” which positions the store as the convenient stop for confections (large bars, multi packs), sharing crisps and soft drinks (multi packs, sharing sizes). “Big Night In” branding is a nod to traditional cinema signs and suggests bringing the movie night experience into the home.
Daybreak Portumna is also leveraging technology that brings efficiencies to its day-to-day operations, such as a back-office data analytics solution that highlights sales and margin gaps, the performance of pricing and promotion campaigns, and tracks and compares shelf price to competitor stores. The store also uses electronic shelf label to quickly adjust price, and energy efficient refrigeration and LED lights to help reduce energy consumption.
“DFS is proud to sponsor and present Daybreak Portumna with the NACS European Convenience Retailer of the Year Award,” said Manwinder Toor, senior director, global key accounts at DFS. “How Daybreak delivers fresh, gourmet food service and infuses technology to improve business operations, customer and employee experience make it a world-class convenience retail destination deserving of the distinction.”
“Daybreak Portumna, the 2023 NACS European Convenience Retailer of the Year Award winner, is another great example of why Ireland is at the global epicenter of fresh convenience food,” said Henry O. Armour, NACS president and CEO.
The NACS Convenience Summit Europe took place 30 May–01 June in Dublin, Ireland. The global event is hosted each year in a different European city and is hosted by U.S.-based NACS. Visit convenience.org/CSE for more information.