Dover Fueling Solutions (DFS), a part of Dover Corporation and a leading global provider of advanced customer-focused technologies, services and solutions in the fuel and convenience retail industries, is pleased to announce a collaboration with Shep Digital Solutions, a leading merchandising platform that helps convert fuel-only consumers into multi-product purchasers. The data analytics-driven merchandising platform combines local, relevant “infotainment” with targeted, retailer-branded, marketing messages to create transactions throughout a customer journey.
Currently, convenience retailers face ongoing challenges with driving customers into stores and gaining repeat business. DX Promote is a core solution in the DFS DX connected solutions platform and the latest generation of our iX Media and Media by DFS offerings for stations who want greater control over their customers’ in-dispenser media experience. By using DX Promote’s open infrastructure and integrating it with a subscription to Shep’s merchandising platform, fuel retailers can drive in-store traffic by using their sales data and predictive analytics to amplify promotional messaging. The automated scheduling and content distribution process makes it easy to manage content and tailor it to the needs of consumers.
“Our recent collaboration with Shep Digital Solutions provides our customers who are interested in managing their own media with more options to maximize their promotional and media content initiatives, further engage their customers and drive additional sales in their stores,” said Kendra Keller, Vice President and General Manager of North America at Dover Fueling Solutions. “As part of our company’s core mission of enabling the evolution of the consumer experience, we listen to our customers’ needs and challenges, and heard a desire for more options to fully-customize content based on locale. We are confident Shep Digital Solutions will help our customers more fully harness the capabilities of their DX Promote subscriptions.”
“We’re excited about the opportunity to partner with DFS through their DFS DX connected solutions platform,” said Brian Nelson, President and Chief Operating Officer at Shep Digital Solutions. “These new solutions allow convenience retailers the opportunity to take back control of their forecourt and focus on converting fuel-only customers to in-store, multi-product purchasers, leading to increased profits.”
DX Promote launched in July 2020 with the DFS Anthem UX™ user experience platform. Today’s collaboration offers a full-service capability for customers to fully customize their content, enhancing their customer’s overall experience at the dispenser.
For more information, visit www.doverfuelingsolutions.com/partners/shep-digital-solutions.