Vera Haskins, president of Petroleum Marketers Oil Company, plans to retire at the end of 2016.

Haskins has been with the company for twelve years and was instrumental in setting the fledgling company on its current course. In 2004, when she joined the company, which had only recently been created, she brought years of experience, having worked prior to that with another petroleum marketer as a vice president. In all, Haskins has over 40 years of management experience. During the twelve-year period of Haskins’ leadership, Spirit® has licensed over 500 sites. This great period of growth has taken the company from a mere concept to a significant player in the market, all on a shoestring budget that keeps costs for licensees at a minimum.

When PMAA called her to take the helm of the new company, she was at first reluctant, because she was concerned about the probability of success for such a venture. Of her eventual decision to accept PMAA’s offer, she recently commented, “I was skeptical going into it, but I was soon won over. There was and still is a need. I love working with the licensees. That’s my favorite part.”

“Vera was very passionate and instrumental in promoting and growing the Spirit brand. On behalf of PMAA, I would like to thank Vera for her years of service to the industry and wish her the very best in retirement,” said PMAA President Rob Underwood.

PMOCO Board of Directors Chairman Bill Herdrich recognizes Haskins’ contribution to the company, saying, “Vera has set a strong foundation for the Spirit® brand, building the company from the ground up. Her leadership in creating an organization that will continue to grow and succeed also will make the job of whoever succeeds her in this position much easier. That said, the next person to take this role will have a very hard act to follow.” Anyone interested in applying for the position should send a cover letter, resumé, and references directly to Herdrich at Herdrich Petroleum Company, 210 US 52, Rushville, IN 46173 or to  He can also be reached for additional information on the position at (317) 694-6189.

Spirit® is a nationally recognized petroleum brand managed by marketers and owned by the non- profit Petroleum Marketers Association of America (PMAA). Spirit® is committed to redefining independence for the American petroleum marketer. Spirit®’s minimal requirements, affordable fees, and flexible business solutions give businesses of all sizes the control they need to compete aggressively in today’s tough environment. Spirit® offers a sophisticated, patriotic brand image that inspires loyalty and confidence in consumers nationwide. For more information, visit or call (215) 345-4119.