Shop N Save market, a unique market featuring a boutique grocery store, convenience store and gas station, located in Mooresville, N.C., has seen a noticeable uptick in customer traffic since installing new signage featuring a digital message center manufactured by Watchfire Signs.

The store, which features a specialty butcher shop, wine mart and produce market, in addition to the traditional c-store fare, replaced a tall gas price sign with a freestanding monument sign. The new brick and stone structure complements the store’s facade, and includes a double-sided 3’5” x 9’3” 8mm full-color LED sign. Beneath the digital board are three 12” Watchfire Price Watcher signs in routed aluminum cabinets.

Although located on Highway 115 in the busy Lake Norman area, prior to the new signage many Shop N Save customers never knew that the market carried fresh salmon, hand-cut steaks, and poultry, as well as more than 250 different kinds of wine.

“We never had a good way to advertise what is inside the store,” said co-owner Penny Price. “After installing our digital sign, we have customers come in who have been buying gas from us for years and they tell us they never knew what was inside.”

Now Price says that about 80%t service and support in the industry.

“The return on investment for this sign was very attractive, and it made perfect sense for the store to invest in today’s technology to help increase sales,” said Rickman.