The Pinnacle Corporation, a leader in mobile, loyalty and point of sale (POS) integration solutions for retail convenience stores, has announced the appointment of Melissa Fox Hadley, Director of Product Management, to the Conexxus Board of Advisors, as Chairperson of the Membership and Marketing Committee. Voting occurred during the Conexxus Annual Conference last week in Annapolis, Maryland.


Pinnacle has a long history of partnership with Conexxus, from its inception as the National Association of Convenience Stores (NACS) technology standards body, to the most recent Pinnacle Loyalty integration with Conexxus POS standards. This tradition of collaboration has born new innovations, partnerships and technologies that drive the industry in data security, POS-BO interfaces and other work efforts; addressing technology standards to improve business processes, reduce costs and increase productivity for the convenience and fuel retailing industry.


“The Conexxus Annual Conference continues to be a premier event to connect and engage with retailers and suppliers, not only to continue the important work of current, relevant technology standards, but also to learn about industry updates and emerging technologies,” said Hadley. “I am thrilled to be part of the Conexxus Board of Advisors, and look forward to contributing to its success in driving adoption and advocacy of technology standards for our industry.”