Pilot Flying J is launching a season-long sweepstakes for fans to have weekly chances to win free fuel for one year and the ultimate SEC Championship experience.

Fans are encouraged to text “FuelingFans” to 30311 to enter for the chance to be one of 14 weekly winners that will each receive free fuel for one year (awarded as $2,000 Pilot Flying J gift card). One lucky Grand Prize winner will receive the ultimate SEC Championship experience with four tickets to the game in Atlanta on Dec. 2, as well as hotel accommodations and roundtrip travel. Weekly winners for the free fuel promotion will be announced every Thursday on Pilot Flying J’s Facebook page for 14 weeks during the SEC season, and the Grand Prize winner will be announced by Nov. 27. For more information and complete sweepstakes rules, visit www.PFJfuelingfans.com.

As part of the brand’s status as “Official Travel Center of the SEC,” Pilot Flying J will be bringing their mobile “Fueling All Fans Experience” unit to various college campuses alongside SEC Nation, the SEC Network’s traveling pre-game show, broadcast live from a different SEC campus on game day each week. The “Fueling All Fans Experience” will offer several of Pilot Flying J’s in-store hospitalities right outside the stadium, including high-quality Pilot Coffee, snacks, beverages and more.

“We want to let football fans get a taste of our store offerings in the stadium footprint – especially if they haven’t had a chance to visit us in store,” said Whitney Haslam Johnson, chief experience officer for Pilot Flying J. “We’re excited about fueling fans’ experiences at the game and while traveling to see their favorite teams, and continuing to fuel life’s journeys for all drivers on the road.”

Pilot Flying J’s combined network of more than 750 retail locations across North America serves more than 1.3 million customers daily. To learn more, visit pilotflyingj.com or follow Pilot Flying J on Facebook at Facebook.com/pilottravelcenters or on Twitter – @PilotTravel.