Phillips 66 Expands Brand Licensing Across the U.S.

Phillips 66 announced that it will expand its brand licensing offering to new regions, helping retail gas stations across the upper Midwest and Northeast U.S. unlock their fuel potential with Phillips 66, Conoco and 76 brands. This expansion represents the company’s commitment to growth, strengthening its network, and delivering unparalleled offerings designed to drive traffic and enhance operational efficiency for retail gas station licensees.

Phillips 66 will provide brand licensing opportunities across the upper Midwest and Northeast U.S., including states such as Connecticut, Delaware, Kentucky, Maryland, Massachusetts, Maine, Michigan, Minnesota, New Hampshire, Ohio, Pennsylvania, Rhode Island, Vermont, West Virginia and Wisconsin. With over 1,400 licensing sites already in its network, Phillips 66 continues to support and advance business growth.

“The expansion of our brand licensing offering helps usher in an era of growth and opportunity for our branded network,” said Ryan Ebright, Manager, Branded Sales, Phillips 66. “Expanding the offering presents a tremendous opportunity to leverage the brand power of Phillips 66, Conoco and 76 throughout the United States. We look forward to introducing our brands to new communities and building lasting relationships.”

The expansion of Phillips 66 brand licensing will open doors for licensees to unlock access to strong, recognizable brands, premium branding and modern image programs, flexible supply options, innovative programs, the Fuel Forward Mobile App and engaging and award-winning marketing and advertising. Licensees will also benefit from operational support through Phillips 66’s 24/7 help desk, dedicated account specialists and business consultants with extensive market and industry expertise.

“Our brands hold strong, nationwide brand recognition that helps build consumer loyalty and drive traffic to sites,” said Ebright. “By leveraging our expertise, resources and customer support, our brand licensing is designed to drive growth and success for our licensees.”

The Phillips 66 network includes 7,500 sites under the Phillips 66, 76 and Conoco brands and extends across Puerto Rico, Mexico, Guam and the United States. To learn more about brand licensing options with Phillips 66, please visit licensing.phillips66.com.