Western Global, a leading provider of portable tanks and dispensing equipment for the storage and handling of fuels, lubricants and other fluids, announces Michael O’Brien, regional sales manager, and Sydney Talbot, sales support representative, as the new Southeast U.S. regional sales team. O’Brien and Talbot will be responsible for growing sales, educating customers and maintaining current clientele in nine southeastern states from Arkansas to North Carolina, and Tennessee to Florida.

O’Brien boasts 21 years of industry experience, the last three as a regional sales manager for Western Global. In that role, O’Brien served customers in the Texas and Louisiana region, building market share and working with customers to solve their fuel storage and delivery needs. After successfully building that territory, O’Brien was assigned to this new role working in a new territory as part of a team to service customers and build market potential.

“Western Global remains committed to providing customers with knowledge and products to more efficiently and profitability run their business,” said Ken Steury, Western Global Americas Region director of sales. “Michael fits our mission. He understands how to develop lasting solutions for clients and will work with Sydney to share that product knowledge with the market and build long-lasting and mutually beneficial relationships.”

Talbot graduated from Michigan State University with a Bachelor of Science. She briefly worked as a technical recruiter and then as an independent medical sales representative before joining Western Global in December 2020. In her role as sales support representative, Talbot will be the primary contact for all customer inquiries. She will support O’Brien in serving customers, growing market share and building customer relationships.

“We are excited to start working with our customers in the new territory,” said O’Brien. “We saw great success in Texas, and now, with the addition of our new sales rep, Sydney, we’re ready to start growing the Southeast.”