The NACS “#ConvenienceCares” social media communications campaign was recognized by PR News as one of the best corporate social responsibility campaigns of 2017.
The #ConvenienceCares messaging highlighted the stories of NACS members (convenience retailers and the industry’s supplier members) supporting communities impacted by the hurricanes that hit the United States in August and September of 2017. NACS developed infographics and messages that showcased how members across the country raised money, donated food and supplies, supported first responders and stepped up to help those in need. The campaign was developed with communications firm OTM Partners.
NACS also and raised awareness related to fuel supply and demand issues created by the hurricanes and promoted the NACS partnership with the Red Cross. Factoring in a variety of donation points, the Red Cross has credited the convenience retailing industry with contributing more than $17 million in disaster relief related to the hurricanes.
#ConvenienceCares was shared at the NACS Show, showcasing a NACS Foundation video that highlighted the importance of convenience stores to the communities they serve. This theme continued throughout the year, including “Giving Tuesday” in November 2017.
NACS and OTM Partners were recognized in the category “Social Media Communications: CSR.” Other category winners were Merck, Aflac and The Hertz Corporation.
“Our industry stepped up to the plate to help those impacted by hurricanes Harvey, Irma and Maria. It’s an honor to be recognized for our social media effort that highlighted their work. The real award goes to the convenience store industry for its ongoing community support,” said Stephanie Sikorski, NACS vice president of marketing and director of the NACS Foundation.
A complete listing of honorees, which were announced at the PR News CRS and Nonprofit Luncheon, can be found here.