NACS has announced a new strategic partnership with Koupon Media, the largest mobile offer platform and consumer insights engine in small-format retail. The agreement accelerates the use of digital promotion technology within the convenience store industry, specifically related to mobile technology and couponing.

Through the partnership, NACS will leverage Koupon Media’s leading promotion technology, CPG-funded offer content, and promotion insights tools to further the success of digital offers in convenience stores.

Koupon Media leverages mobile commerce standards created within Conexxus, the industry’s standards and technology organization, to achieve revolutionary efficiencies in promotion distribution and management.

The insights developed from this partnership will join a growing suite of NACS research, benchmarking and consulting tools that includes the NACS State of the Industry Summit, NACS State of the Industry Compensation Report®, NACS State of the Industry Report® and the Convenience Tracking Program.

“Koupon Media is already considered the leading provider for the validation, redemption and reimbursement of digital promotions in the convenience retailing industry,” said Brad Van Otterloo, CEO at Koupon Media. “Our team is proud to partner with NACS, the organization that has led the development of and ushered new technologies into the c-store industry for more than 60 years.”

“We believe our partnership with Koupon Media can be game-changing in how retailers develop mobile offers and help source additional CPG brand marketing funds for the c-store industry,” said Henry Armour, NACS president and CEO. “Koupon Media’s reach, paired with its innovative technologies and standards-driven approach, will allow convenience retailers to learn from cutting-edge technologies to deliver convenience.”