Advanced clean diesel passenger vehicles will be highlighted at this week’s “Future of Fuels Showcase” at the National Association of Convenience Stores (NACS) annual show in Las Vegas.

The Diesel Technology Forum is representing the diesel industry at the “Future of Fuels Showcase.” The NACS Show runs Oct. 7 -10 at the Las Vegas Convention Center. The Forum exhibit will also showcase the new 2014 Ram 1500 EcoDiesel pickup truck with the highest estimated EPA highway fuel economy of all light-duty pickups at 28 mpg. Motor Trend selected the Ram 1500 EcoDiesel as its “2014 Truck of the Year®”.

“We’re extremely pleased to be participating in the Future of Fuels Showcase to exhibit the latest technologies in advanced clean diesel passenger vehicles along with the growing availability of ultra-low sulfur diesel fuel with NACS members,” said Allen Schaeffer, the Executive Director of the Diesel Technology Forum (

“We are here to highlight to the NACS membership the growing popularity of clean diesel cars and pickup trucks in the U.S. This message is important to convey here because the 126,000 convenience stores that sell motor fuels account for 80 percent of all the fuel purchased in the U.S.

“Diesel fuel is currently available at more than 50 percent of all service stations in the U.S. and this number is increasing every week. We hope that the consistent growth in the clean diesel vehicle market will encourage even more convenience stores to add diesel pumps to their fueling stations,” Schaeffer said.