Kalibrate Announces Acquisition of IMST Corp.

Kalibrate, a global insights firm providing software and services relating to location analytics and fuel pricing, has announced the acquisition of IMST Corp., an independent market research firm specializing in site selection, analysis, and sales forecasting for convenience stores and fuel stations.

The acquisition will bolster Kalibrate’s fuel station and convenience store forecasting capabilities and capacity. IMST serves thousands of convenience and fuel operators across the US with reports and projections for fuel volume, convenience store sales, car wash, QSR, truck stop, and travel center developments.

Commenting on the acquisition, Charles Wetzel, CEO at Kalibrate said, “We’re delighted to welcome IMST into the Kalibrate fold and further strengthen our offer to our clients in the fuel sector. Both Kalibrate and IMST believe data is the core driver of better decisions and we look forward to sharing methodologies to enhance what we do.”

Wetzel added, “The IMST acquisition complements Kalibrate’s existing fuel station feasibility study business which currently serves over 300 clients annually. IMST’s reporting experience with truck stops and complementary retail services alongside fuel will significantly enhance Kalibrate’s current fuel volume and EV impact insights for more holistic site forecasting.”

Travis Heiser, CEO and President at IMST added, “We’re excited to be joining the team at Kalibrate. We’ve historically served slightly different sections of the market but with obvious complementary adjacencies. Kalibrate’s pedigree in the fuel space gives us great confidence that we’re aligned with a business that understands the challenges and opportunities facing retailers, and the need for data to be their guide throughout.”

Heiser continued, “Fuel and convenience store retail is more competitive than ever – and the range of ancillary services to evaluate is more diverse than ever. Kalibrate and IMST’s combined expertise across operators’ revenue lines mean we become the one-stop provider of insight for anyone looking to forecast site potential across new build, remodel, upgrade, or acquisition opportunities.”