PriceAdvantage, a fuel price management software company and division of Skyline Products, is announcing that J & H Family Stores, a division of J & H Oil Company has completed implementation of PriceAdvantage at its 40th store. J & H Family Stores uses PriceAdvantage to support and execute its fuel pricing strategy, including: gathering and analyzing competitive pricing data; instant access to real-time volumes, margins, and replacement costs; automated price changes to Gilbarco POS software and its gas price signs, and robust executive performance reports.

In business since 1969, J & H is a family owned and operated company that supplies fuel and lubricants to 100 retails sites, including its 40 company operated stores in western Michigan. J & H Family Stores began installing PriceAdvantage in January 2014 to support their overall pricing strategy, including increasing the speed at which competitive data is collected and analyzed, new prices are established and communicated to stores, and price change confirmation is communicated back to headquarters. J & H uses the PriceAdvantage hosted, or cloud-based option, which reduces upfront hardware and software costs and increases the speed at which the software is implemented. In addition, J & H leverages the PriceAdvantage mobile component, which allows them to make fuel pricing decisions on-the-go from any mobile device or tablet.

The company reports that PriceAdvantage provides robust data regarding market and store performance, enabling them to immediately respond to market fluctuations. The price change processes, which previously took hours, now just take minutes to complete. “With PriceAdvantage, we are not pushed into a cookie-cutter approach to fuel pricing. My team can incorporate detailed business rules for each location which support our overall pricing strategy. The tool then provides additional pricing data which we use to validate our strategy. It simply works,” said Craig Hoppen, President of J & H Oil.